Hidden just below the pinion, in a subtle script is a text denoting “London”. While certainly not common, the Baignoire has enjoyed some recognition in both its standard and Allongée forms, but Tyler’s piece has something that sets it apart from the rest. The Cartier Baignoire gets its name and design from the baignoire, or bathtub in French. With an 18k yellow gold case measuring 28mm x 30mm in size, it’s powered by a quartz movement, and is likely to have been produced during the ’90s or early noughties. I’m not certain of the reference that Tyler is sporting, though it does seem to be a very small size – my best guess is the reference 2787. The Santos Dumont is likely among the more “regular” pieces in Tyler’s collection, though he makes sure to snazz it up with a bright pink leather strap. Santos Dumont de Cartier Image courtesy of Collectors 1946 The blue strap above seems to correspond perfectly with the one on Tyler’s wrist, suggesting the rapper went on a shopping spree at the Monaco Legend Group’s “88 Cartier” auction last year, which also included the Obus and Petit Cylindre – more on which later on. Owing to the shape of the case, the Coulissant, or Baguette, uses a LeCoultre Duoplan movement, wound by a horizontal crown located on the caseback. Its elongated case has obvious Art Deco inspiration in the louvres on either side of the dial, which also follows the design language, with its alternating round and rectangular indices. The Coulissant is as much jewellery as it is a watch, allowing the wearer to completely obstruct the dial with a sliding piece of yellow gold. Not bothering to replace the batteries nor wind them, he wears the leather straps in and out of the pool and on his many bicycles, explaining: “I’m not spending all this money on these things that I claim I like and not enjoying them.” Coullissant Image courtesy of Monaco Legend Auctions Having said that, Tyler gives it, and his other pieces, the ol’ Andy Warhol treatment. A million-dollar sale later, and the Crash has become a smoking hot watch. While seasoned collectors like Roni Madhvani and John Goldberger recognised the amazing designs of Cartier’s London outfit, it took a while for others to catch on. Whichever origin story of its design you believe in, one thing is for certain – the Crash can thank people like Tyler and Kanye for its mainstream popularity. The obvious one to start with is the big one – the Cartier Crash. ![]() But first, let’s give a little more insight into the individual Cartier pieces in Tyler, The Creator’s collection. Not only is this unique for any watch collection, let alone when compared to a stereotypical music star’s, it left me wondering how figures with such interests may influence tastes in the future. In a recent interview that looked at Tyler as a collector of many things, he describes watches as simply objects that bring him joy – I feel like many collectors could learn from that adage. ![]() The Californian’s tastes lie in a brand that’s seen an incredible resurgence in the last few years – Cartier. ![]() His collection doesn’t include iced-out Rolexes and Patek Philippes dearer than your first-born, no. Tyler, The Creator, however, is no ordinary rapper. It’ll be no surprise to you to hear that another rapper has been on record showing off their watch collection. I/trending 8505 Why the Cartier collection of Tyler, The Creator matters Borna Bošnjak
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