![]() "Just give it a month, tops," Morris says. Vince Morris, 45, uses the StairMaster a couple of times a week at Results Gym in Washington, D.C., but uses less-popular equipment instead every January. "At the end of the day, the toughest part of working out is getting to the gym," he says.Īt least one group is usually happy to see the crowds die down: gym regulars. David Reiseman, spokesman for Gold's Gym, says about half of gym members walk away, returning, perhaps, to their sedentary lifestyle. Most gyms, however, don't have the same knack for retention. Many years ago, I resolved to never bother with new years resolutions, and I have stuck with it ever since. I can’t believe it’s been a year since I didn’t become a better person. He's expanded the Chicago location to triple in size in preparation for the rush and is offering $25,000 worth of prizes to the folks who slim down the most over the next six months. Here are some funny New Year’s resolutions quotes and sayings that will screw the concept of making resolutions. "Most people who are overweight have a fear of becoming that spectacle in the gym," Hazlett says. He says the club's policy of barring membership to anyone shy of 50 pounds overweight makes new members more comfortable. Not only does it expect to double, if not triple, membership this month, but Vice President Justin Hazlett says member retention is no sweat. New Year's means big business for overweight-only gym Downsize Fitness, in Chicago and Dallas. "They want them to sign up, but they know that after the 15th of January, they won't see 95% of them again." "If gyms operate at more than 5% of their membership at any given time, no one can use the gym," says branding consultant Peter Shankman. Skeptics say gyms take advantage of New Year's resolutions to rope newbies into year-long contracts, knowing full well they'll only use two weeks' worth of them. "You may not be able to even handle those people all year, but the more you work to keep them satisfied, the more they're going to come back and refer you to their friends," Kufahl says. While readying the gym for a deluge of newbies is no cakewalk, says Pam Kufahl, editor-in-chief of Club Industry magazine, the real challenge is to get them to stay. Gyms have prepared for heavy traffic by ordering the latest new treadmills, scheduling more pilates classes and hiring more staff just to process all the membership applications from optimistic resolutioners. More than 35 of Americans make a New Years resolution, like losing weight, eating healthier or saving more money. ![]() "You've got cold weather, a long month, psychological awareness about achieving goals, and everybody's finally out of vacation mode." Why New Years resolutions fail, even though people know how they can succeed. "January is the perfect storm," says IHRSA Chairman Bill McBride. ![]() According to the International Health, Racquet, & Sportsclub Association or IHRSA, over 12% of new gym members join in January alone. “Essentially, you want members you can retain,” said another user.Įquinox reopened its membership application pool on January 2, according to its website.New Year's is Black Friday for the gym industry. “It’s a good idea to prioritise (the) comfort of the current members over resolutioners who will end up not going anyway.” On the other hand, a minority of users supported the campaign and said that it works well as it prioritises current members rather than just cater to new members. One user said, “I don’t want to support a gym that shames people for setting fitness goals during any month of the year.” “If someone wants to have a goal on January 1 that’s going to make them healthier, stronger and live longer, you should encourage it. While the message was meant to be call to action for discipline and long-term change instead of short-lived shortcuts, it didn’t go over well with the majority of people in the fitness community. Out of the 41 of Americans who make New Year’s resolutions, only 9 feel they were successful in keeping them (as per a 2016 report). Equinox’s bold choice to refuse new members on January 1 backfired among some in the fitness community online. New Year’s resolutions for 2022 were all fitness-related exercise more (48), eat healthier (44), and lose weight (41) (as per a Statista survey).
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